SAY — Spring/Summer 2024

A fashion campaign for the Spring/Summer 2024 collection of womenswear brand SAY. Two sets were built on the same day in January 2024 at our studio in Şişli; this one places thin black metal frames inside an all-white space, their door- and window-like outlines drawing a graphic stage. Ruffled jackets, disc-embellished dresses, capes and sharp tailoring stand out in a pared-back black-and-white language. Photography: Cumhur Kaplan. Agency: WCDI Creative.