SAY — Hot Summer 2024

A fashion campaign for the Summer 2024 "Hot Summer" collection of womenswear brand SAY. Two minimal sets were built on the same day at our studio in Şişli; this one is a natural, earth-toned scene of stones, a sand-coloured floor, wooden battens and a crumpled paper backdrop, letting linen textures, draped cuts and vivid colour pieces stand out. Photography: Cumhur Kaplan. Agency: WCDI Creative.