SAY — Hot Summer 2024 · II

The second set of SAY's Summer 2024 "Hot Summer" campaign: white panels painted with pink, coral, pale blue and gold brushstrokes, each matched to the colour of the look in front of it. Evening gowns, ruffled sleeves and sculptural cuts were shot against these fields of colour — on the same day at our studio in Şişli, on a different set from the first. Photography: Cumhur Kaplan. Agency: WCDI Creative.