Istanbul Medipol University — Gelecek Seni Bekliyor

Campaign photography and key visual imagery for Istanbul Medipol University's 2023–2024 enrolment campaign "Gelecek seni bekliyor" ("The future is waiting for you"). Students of medicine, law, engineering and communication step towards the future through a circular window onto their own professional worlds: a hospital corridor, courthouse stairs, a construction site and a film set. The visuals ran on outdoor and digital channels; the page closes with two portraits from the campaign without type. Cumhur Kaplan photographed the entire campaign and prepared the images that became the key visuals.