Ankara Medipol University — Çık Bizimle Yukarı

Campaign photography and key visual imagery for Ankara Medipol University's 2023–2024 enrolment campaign "Çık bizimle yukarı" ("Climb up with us"). Students of medicine, law and film stand on glowing blue circuit-patterned cubes — a simple, strong visual metaphor for rising up. The visuals ran on billboards, bus-stop panels and digital channels. Istanbul Medipol University's "Gelecek seni bekliyor" campaign was shot in the same production. Cumhur Kaplan photographed the entire campaign and prepared the images that became the key visuals.