Cumhur Kaplan — Services
From idea to final frame: film, photography and hybrid production.
A practice that began with photography in 1997 and grew into commercial film direction. For every project I build the right team and production model, and run the process from shoot to post-production with one creative vision.
Commercial film direction
From TV spots to digital campaigns, brand films to music videos — I build the story in images, from script to edit.
Films directed for brands such as Nissan, Maybelline, hummel, Turkcell and Orkide are part of that body of work.
- TV and digital commercials
- Brand and promotional films
- Hotel, real estate and facility films
- Music videos
- Vertical films for social media
Campaign photography, key visuals and retouching
Photography is the core of my craft. It began in 1997 with industrial and architectural work and today spans campaign, fashion and portrait photography.
I design, shoot and retouch a campaign's key visual myself, ready for every medium from billboard to digital.
- Campaign and key visual (KV)
- Fashion and editorial
- Product and catalogue
- Portrait and corporate
- Architecture and industry
- Retouching and image editing
Real shoots and AI, under one director's eye
I combine scenes shot on set with worlds generated by AI — or build a film entirely with AI.
The tools change; light, framing and story decisions stay human. The Fakir Housegrate TV spot is one example, where live action and AI scenes meet in the same film.
- Live action + AI scene compositing
- Fully AI-generated films
- AI pre-visualisation and storyboards
- Hybrid post-production
From concept to delivery, end to end
On some projects I'm involved well beyond the camera: developing the concept, building the team, running the set and answering for the quality of every frame delivered.
I work with agencies and directly with brands with the same care — shoots abroad included.
- Concept and creative direction
- Crew building and set management
- Production planning
- Post-production and colour
- Agency and brand collaboration
Long-Term Partnership
Year-round planning for ongoing production
If your brand needs regular film and photography throughout the year, we can work with 6- or 12-month partnership models. Planning production ahead eases both schedule and budget, offers better terms than one-off projects, and keeps the brand's visual language consistent from start to finish.
Let's talk long-termPlanned calendar
Shoots are planned together at the start of the period, ready for seasons and campaigns.
Better terms
Long-term agreements come with more favourable budgets than one-off projects.
Consistent visual language
Film and photography come from the same hand; the brand speaks one language everywhere.
Let's clarify the project together
Tell me briefly about your project and we'll define the right production model together.
Send a Brief