In January 2025, produced by Rebel İstanbul, we photographed doctor portraits for "Zona Her An Uyanabilir" (Shingles Can Wake Up Anytime), an awareness campaign about shingles, a disease that affects one in three people. The campaign speaks above all to adults aged 50 and over, and its message is clear: your doctor is the right person to ask about shingles.
A reassuring light
In health communication, the face is everything; the viewer has to trust the doctor in front of them. In Dr. Okan Derin's consulting room we let the warm daylight through the blinds, the certificates, the microscope and the small details on the desk become part of the frame.
Two spaces, two stances
We photographed each doctor in two places: at the desk, a warm moment as if in conversation; in the hospital corridor, standing with quiet confidence. For the colleague's portraits we used a cooler, calmer light and depth.
Medium format
The photographs were shot on a 100-megapixel medium-format camera, so every detail holds up wherever the campaign runs, from posters to digital.
The Finished Work
Zona Her An Uyanabilir — portraits from the campaign