NG Phaselis Bay — Behind the Scenes (2022)

The NG Phaselis Bay commercial we shot in October went on air in the first days of 2022. A film that, in the middle of winter, makes you dream of the summer ahead: the sea, the sun and that familiar lightness of a holiday.

One story, many films

This campaign was never a single film. The same shoot produced television versions of different lengths and short films speaking to different audiences: one story for families, another for couples. Building a distinct feeling and rhythm for each meant planning the entire shoot around that variety.

While shooting you also have to think about the edit. A moment that breathes in a 90-second film has to fit into a single glance in the 30-second cut. So we shot every scene from several angles and at several lengths, ready to serve both the long and the short story.

Chasing ease

In a film like this, what matters most is ease. For viewers to picture themselves in that holiday, you need real moments rather than performance. We kept the camera inside the movement and planned the light and timing with care, so that natural moments could be caught in the most beautiful light.

Thank you

The hotel team's support and our rapport with the agency made the shoot a pleasure from start to finish. The behind-the-scenes video captures the energy of the set and how the film came together; below is the film that went on air.